Here’s another thing after rewatching the video clip. It reminded me again, about the MTV situation.
CNN did a special on MTV, I think it was Sunday night. They showed how it got started etc, how it changed over the 1980s, and it stopped with Nirvana.
It was like, the new chapter was to begin in 1990 with Nirvana,
So, Nirvana also had the cycle of MTV to get it the exposure it needed to her it lifted up.
Take now for example, that’s hardly the case !! MTV is virtually DEAD. It actually is. The channels are there MTV1/2/3 now a classic MTV on certain packages; but it’s really, not anymore what it ever was!
They killed it.
Certain record companies did, example CBS did. The documentaries showed it. CBS raised hell that MTV would not play their artist they were recording. Namely some soul artist, they made the allegations that they were being racist. MTV pushed back and said no we aren’t. We are going by the market across the nation as it exist. And, we have to listen to the rural Midwest, the south, some coastal areas, and the urban areas too also,, and we do.
Then there was the interview with David Bowie where he asked Mark Goodman why there were not enough black artist on MTV.
Well, MTV cracked under pressure, and then Micheal Jackson was a hit. Then came Prince, and a few others. That was fine and dandy.
But in the special I watched, what started to happen was they said, that this massive flood of Rap + Hip Hop + Scratch and mix like a tidal wave flooded the waves with cheap videos, and MTV was inundated with it.
That was about the time in the late 90’s I remember MTV starting to become unrecognisable. The placed alternative on later of the evening, and Rap, Hip Hop, Gangster Rap was on prime time.
And, everyone I knew in college STOP WATCHING MTV. That’s no bullshit. Everyone said the same thing !! The only time anyone did watch MTV was in the evening if some Rock or Alternative videos we’re playing. And, that’s the absolute truth!
And, when I watched the CNN special it clicked with most all my years of viewing MTV in the 80s and 90s and a few clips into the 00’s MTV was DOA by the time it crossed into the 2002 time frame and was before that.
And, the Damn record companies, and finally whom every bought MTV out sold out.
At one point it turned into a battle of who was going to watch who’s videos ( genre).
That’s how much has changed since that video was aired on MTV