This article is the first I've seen that pretty much calls it like it is.
www.politico.com
Some excerpts:
Opinion | What the Truth Social Flop Says About Trump
Trump attracted only an estimated 3.9 million to his Truth Social account, making him one of the biggest social media flops of the decade.
www.politico.com
Some excerpts:
The slow-cooking financial disaster that has been simmering in Donald Trump’s business Crock-Pot is now coming to a boil. Truth Social — the Twitter knock-off the former president launched six months ago in reaction to Twitter, Facebook, and YouTube’s decision to deplatform him — might reduce itself to the smoke and char of bankruptcy, according to recent business press reports.
The swill the site serves attracts only a fraction of what Twitter does. Google has yet to approve downloads of its app from the Play Store over moderation issues, blocking it from 40 percent of the smartphone market. It lost $6.5 million in the first year and seems unable to pay its bills. But worst of all, the merger plan that would give it a stock market listing and the $1.3 billion it hoped to raise has stalled.
The power of the office endowed his tweets with muscle that could move financial markets, bury political careers, inspire death threats against his enemies and make the press snap to attention. But exiled to Mar-a-Lago and denied his social media accounts rendered him just another celebrity squeaking noises from a tiny soapbox. When his profile shrank, he became easier to ignore.
Everything we’re learning about Trump’s inability to convene a large-scale audience on Truth Social we learned in miniature from the failure of his mid-2021 blog, which he killed after 29 days. Like most media figures, Trump needs the boost of the network effect provided by Twitter (or CNN or Fox News Channel) to build a mass audience. All by his lonesome, he’s just a political carny on a lightly trafficked midway shouting invitations to his freak show.
