A leaked pitch reveals marketing agency uses 'Active Listening' software to eavesdrop on calls

[Zeedox]

"Is this even legal?" A leaked pitch reveals marketing agency uses 'Active Listening' software to eavesdrop on calls and push curated Facebook and Google ads

A marketing agency might be using your phone's voice data to drive targeted ads.

www.windowscentral.com

According to a new report by 404 Media, a marketing agency admitted it listens to user voice data using its “Active Listening” software via smartphone microphones. Consequently, it uses the data to channel the "right" Facebook and Google ads to customers. The agency reportedly has access to more than 470 sources, including Microsoft's LinkedIn.

Here’s the Pitch Deck for ‘Active Listening’ Ad Targeting

404 Media previously reported Cox Media Group (CMG) was advertising a service that claimed to target ads based on what potential customers said near device microphones. Now, here is the pitch deck CMG sent to prospective companies. Google has kicked CMG off its Partner Program in response.

www.404media.co

404 Media previously reported Cox Media Group (CMG) was advertising a service that claimed to target ads based on what potential customers said near device microphones. Now, here is the pitch deck CMG sent to prospective companies. Google has kicked CMG off its Partner Program in response.

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Contact Us | Cox Media Group

www.cmg.com

 

[Gomez Adams]

Again, it's all in the EULA.

You can't even call customer support without hearing "This call may be monitored or recorded" anymore.

 

[Zeedox]

Again, it's all in the EULA.

You can't even call customer support without hearing "This call may be monitored or recorded" anymore.

I generally reply with the same thing.